Challenge

Like many established law firms, Smith & Co faced the common challenge of providing quick, accurate pricing information to potential clients in an increasingly fast-paced digital world. Prospective clients often wanted immediate answers about costs before committing to an initial consultation, but the traditional process involved:

• Time delays: Clients had to wait for callbacks during business hours to discuss pricing
• Resource strain: Fee earners spent valuable time on preliminary pricing discussions rather than billable work
• Inconsistent quotes: Manual calculations could vary between team members
• Limited availability: Clients could only get pricing information during office hours
• Competitive disadvantage: Other firms offering instant online quotes were gaining an edge

Solution

Smith & Co implemented Hoowla’s Quote Calculator as a comprehensive solution tailored to their specific business model and operational requirements. The system provides complete control over fee scales, regional variations, and automatic inclusion of all disbursements—from search pack costs to Land Registry fees and leasehold supplements. SDLT and LTT threshold calculations are built in to ensure compliance and accuracy, while the firm maintains full customisation over their pricing structures to reflect real-world costs.

For clients, the calculator offers 24/7 availability through a simple, intuitive interface requiring just property value, location, and transaction type. Whether buying, selling, or remortgaging, clients receive automatic email delivery with clear, itemised breakdowns and complete transparency. The system also provides dual functionality, allowing Smith & Co staff to generate quotes during phone consultations while feeding all enquiries into a central dashboard for streamlined follow-up and conversion to instructions, all without disrupting existing workflows.

Solutions Implemented:

• • Conveyancing Quote Calculator

Results

The implementation of Hoowla’s Quote Calculator delivered immediate and measurable improvements across Smith & Co’s practice. Clients now receive tailored, accurate quotes within minutes of enquiry with 24/7 availability, complete transparency, and professional branded delivery that builds trust from the first interaction. This reduced friction in the initial client journey has significantly increased conversion rates while reinforcing the firm’s reputation for quality and modern service delivery.

Operationally, the firm has seen dramatic efficiency gains as fee earners can now focus on high-value legal work rather than preliminary pricing discussions, while consistent pricing across all team members eliminates discrepancies. The centralised enquiry management system enables faster follow-up times and improved conversion rates from initial enquiry to formal instruction. These improvements have created a competitive advantage through superior client experience, increased enquiry volume, and better resource allocation, fundamentally changing how Smith & Co approaches new client relationships and providing a solid foundation for future growth.