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Online conveyancing platform Hoowla has launched in an effort to help continue the modernising of the industry and improve customer experience. The platform allows all parties in a house purchase; solicitors, estate agents, lenders, buyers and sellers, to log in and check up-to-date progress of the property transaction. The launch has come following nine months of development and feedback from a trial group of solicitors.
The conveyancing process is increasingly coming under pressure to be more transparent whilst at the same time solicitors have less time to process each case. Moving conveyancing online is now being seen by many as the most cost effective way to solve this.
Companies like Hoowla, all the way to the Law Society, are seeing this as the way forward. With the changes proposed at the Land Registry the way conveyancing is done in the UK is set to change and Hoowla’s timely launch is ideally placed to support the industry with any changes in the way they have to work with the Land Registry.
Adam Curtis, founder and CEO of Hoowla, commented:
‘Our main aim has been to build a conveyancing portal that the industry wants to use without having to pay out large costly investments and get tied into lengthy contracts. Delivering software online is becoming more common place across all industries from estate agency to accounting. We are excited to have reached this first milestone and have many exciting services and partnerships to announce in 2014.’’
The Hoowla system is able to track the online engagement of buyers, sellers and estate agents, seeing over 95% access the platform for case updates and over 50% of users logging in daily. Hoowla has grown its paying customer base by over 143% since launch in 2014.
Hoowla’s portal adopts a ‘pay per case’ model with no setup costs, no minimum licence terms and no limit on number of users. It removes all initial barriers to entry by providing software that any conveyancing firm can try, irrespective of size or case volume. Hoowla’s portal is free to use for all other parties in the property transaction. It is accessed online through a web browser and requires no software to install.
Hoowla is a private limited company developing online conveyancing software for the property industry to improve communication and collaboration, manage customer expectations and increase transparency.